Sapient is a marketing and consulting company that provides business, marketing, and technology services to clients. The company operates three divisions, SapientNitro, Sapient Global Markets and Sapient Government Services.
It was announced on November 3, 2014 that Sapient was to be acquired by French advertising giant Publicis for $3.7bn (£2.3bn) in an all cash offer.
Publicis expects to complete the purchase after 11.59 am EST on February 5, 2015. The deal comes seven months after the collapse of Publicis' bid to boost its US presence via a merger with Omnicom.